Dhruv has successfully raised funds & reached the goal amount. We thank all the 154 generous supporters for their kindness.

Help me empower underprivileged girl children

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I am looking to raise funds to support life - skills based football programming for 100 girls in rural India





  • Greetings from Dharwad - What we've achieved!

    by Dhruv on January, 31 2018




    Hope you have had a great start to the new year!

    I just wanted to reach out to you and tell you about how far your contribution has gone in making the dreams of 100 girls in Dharwad a reality. I recently visited Dharwad and spend a week there to see how the program was advancing. Every morning, as I stepped onto the training pitch at 7 am, the energy and spirit of the girls was palpable as I couldnt help but feel overwhelmed at the sight of what we have achieved together. With every kick of the ball, I could sense a rebellion, a spirit to never back down and most importantly 'pure joy'. In just over 3 months of the program, the girls have come a long way - they are more confident, outspoken and fearless. The girls who stepped onto the pitch on Day 1 dressed head to toe in local attire are now proudly donning shorts, t-shirts and football studs. They are focused, headstrong and ready to take on any challenge thrown their way.

    This tiny drop in the ocean will create waves :)

    Thank you for being part of this journey!!

    #togetherwecan #everyoneplays

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  • We Made it!!!

    by Dhruv on September, 09 2017



    Hi :)

    I am delighted to inform you that we have hit our goal of raising INR 6,50,000/ $10,000 and are ready to take this program to 100 more girls in Dharwad. Further, I wanted to take this opportunity to thank you for all your love and support. Be rest assured that together we are making a massive difference and we will continue to do so.

    Next up - pictures of our beautiful girls from Dharwad!

    Onward and Upward!



    Dhruv Pandey

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About the Fundraiser


I am looking to raise funds to support the NGO ‘Just For Kicks’ program of imparting life skills through football, for 100 girls in the Dharwad district of Karnataka. ‘Just For Kicks’ in partnership with Enabling Leadership Foundation(ELF) is already running a pilot across 8 villages in Dharwad and witnessing phenomenal results with the girls becoming increasingly self-aware and confident through a game that’s been tainted as being a boy’s sport. With the football at their feet, these girls are now starting to dream big and question the status quo. Inspired by this progress, I am now looking to spearhead the expansion of ‘ Just For Kicks’ programming in rural Karnataka with the vision of reaching 100 more girls by next year.

Program cost for one child over one year: 6500 Rs / 100$. This cost includes: 48 training sessions, Training Gear For Each Child - Studs, Shinguards, Jerseys, Orientation Sessions For School and Parents, Participation in ‘Just For Kicks’ League games, Access to scouting opportunities and scholarships, Individual child and team assessment reports.

My piece in the puzzle:

Long before I fell in love with the cause of Just For Kicks, I fell in love with the beautiful game of football.

What I learned from football - Grit, Respect, Empathy, Courage, Teamwork, Leadership and most importantly Love. It is safe to say that Football has sculpted my personality in multiple ways. Growing up as a footballer and representing the Indian U-17 squad, I found myself feeling constantly underwhelmed by our facilities, resources and lack of support structures. Injuries bogged me down and I increasingly found myself fighting an uphill battle not just against the structures in place but also the culture around the sport. To that end, I fell prey to our failing sports/talent management system.

Having finished my engineering and working a run of the mill consulting gig for a year - I decided to fight back. I pursued the Teach for India fellowship and then completed my Masters in Public Administration from Columbia University with the hope of coming back to India to ensure that each child has the opportunity to play the beautiful sport and has the opportunity to take up the sport if he/she is passionate about it. As I look to champion the cause that ‘Just For Kicks’ has valiantly taken up, I realise that I need all the support I can get to fulfill the vision of reaching 1 million children by the year 2025 and making sure that no child falls through the cracks of our nation’s faltering sporting system. 


Just For Kicks is a school intervention program working towards teaching children through a life skills-based football curriculum invaluable lessons of commitment, confidence, self-awareness, and grit. We work in the 5 Indian cities namely Bangalore, Hyderabad, Mumbai, Pune, and Chennai, and the rural district of Dharwad in Karnataka in schools catering to students from the bottom of the economic pyramid. We believe in #EveryonePlays and begin working with children, both boys and girls, as young as 7 years old and continue training with them till the age of 16, through an ongoing collaboration with their schools.

Enabling Leadership is a Netherlands-based non-profit organisation that uses innovative mediums of music and sports to foster valuable life skills of leadership, creativity, confidence and global citizenship among marginalised children who have limited or no access to high quality education systems.

Why Focus on Girls: Football acts as an equalizer where in once you step onto the pitch - gender, socioeconomic background, social class don’t matter. This pitch then becomes symbolic of a free society where in all are equals, thus affording a girl child to express herself, uninhibited by constraints of our society. This expression then translates into various values such as grit and confidence being built up in the girl child that nudge the society to view them as equals and subsequently create a cycle of systemic change led by a mentality shift.


Donate and be a part of the football revolution where girls will play alongside boys, and all students will receive equal opportunity irrespective of their gender and socioeconomic status.



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